Audience Builder, turning insight into action.

Audience Builder is the core functionality within Sweet for turning insight into action. Our unique technology allows you to take direct action from within the platform and to push your data to relevant external marketing platforms to quickly create impactful, personalised campaigns for your customers.

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audience builder

Simple drag-and-drop

Using a simple drag-and-drop interface you can create audiences from any imaginable metric. Build audiences from purchase information (including predictive metrics).


audience builder

Live Sync audiences to external platforms.

Export segments to email or social media platforms and schedule them to push automatically to those platforms. You’ll never have to worry about downloading and uploading data files ever again!

Soar to new heights with some of Sweet's greatest features

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Customer Data Platform

Get a 360 view of your customers. Understand their purchase cycles, the ads they interact with, and when they will purchase next!

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Sweet Intelligence

Sweet takes care of joining all the data points together, to help extract relevant insights and help your marketing team succeed.

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Marketing Reports

Bring all your marketing data under one roof. Understand the key metrics to validate your customer acquisition and retention strategies.

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