Cookies Policy.

Treating your data is of the utmost importance to us. That's why we work hard to protect your information and put you in control.

Our Cookie Policy

This cookie policy relates to the website operated by Sweet Analytics Limited, a company incorporated in England and Wales with company number 1269681 and having its registered office at Avaland House, 110 London Road, Apsley, Hemel Hempstead HP3 9SD (“we” / “our” / “us”).

This cookie policy does not apply to the cookies used through our provision of data analytics software to our clients. You should contact the organisation using our data analytics services if you would like information about the cookies used as part of those services.

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website. It also allows us to improve our website.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.

We use the following cookies:

  • Strictly necessary cookies. These are required for the operation of our website. They include, for example, cookies
    that enable you to log into secure areas of our website.
  • Analytical/performance cookies. These allow us to recognise and count the number of visitors and to see how
    visitors move around our website when they are using it. This helps us to improve the way our website works, for
    example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies. These are used to recognise you when you return to our website. This enables us to
    personalise our content for you, greet you by name and remember your preferences (for example, your choice of
    language or region).
  • Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you
    have followed. We will use this information to make our website and the advertising displayed on it more relevant
    to your interests. We may also share this information with third parties for this purpose.

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

Cookie Name Purpose Retention Period
Sweet GDPR sweetGdpr Stores whether you have accepted cookies on our website. This is essential for the site to disable tracking of 3rd party services. 6 months
Google Analytics _ga Used to gather understand usage and traffic of the website. 2 years
Google Analytics User ID _gid Google Analytics user ID. Used by Google Analytics to identify you across multiple website visits. 24 hours
Opt out of Google Analytics tracking ga-opt-out Is set to indicate Google Analytics to not track the user who has rejected the use of cookies. 6 months
Google Analytics Session _gat_XXXXX Used to persist session state. 2 years
Hubspot cookies N/A See the following URL for details of all cookies used and set by Hubspot: https://knowledge.hubspot.com/reports/what-cookies-does-hubspot-set-in-a-visitor-s-browser N/A

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