Our Product
Sweet Analytics is a technology developed in-house by our software developers over the past 2 years. It’s real time, it is powered by an AI core and tailors its recommendations to your company
How does it work?
It works by:
Aggregating unlimited data sources together such as in-store purchase data, catalogue requests, catalogue drops, Google Analytics, display, Google Ads, and more. It can digest and process any kind of data.
It links users to both online and offline activities. This allows to understand the complete customer lifecycle, the most effective interactions (online and offline) that drive users to convert, and all of this within a single platform.
We are constantly building every customer’s profile. The more information we gather the better and more advanced segmentations that we can generate. This dynamic segmentation then drives personalisation as it allows a unique and customised experience for all your customers. The circle would not be complete without an deep and extensive reporting platform.
Our Platform
Want to learn more about our platform? You’ve come to the right place!
Sweet Intelligence Layer
Our platform ingests data from all the tools you use in your day to day. Setting this up is as easy a few clicks. The Sweet Intelligence Layer organises, normalises, and prepares the data for it to be used by the rest of the platform in a consistent and effective manner.
We support ingesting any kind of transactional data, which includes customer, product, and returns information.
Data is completed with feeds from our Sweet Analytics Tracker, Google Analytics, Google Ads, Adroll, Facebook, Reviews, Email platforms in order to help us drive your business.
Data Cleansing
All data that comes into our system is run through our complex deduplicating processes to ensure that your data is as clean and accurate as possible. In addition to our own mailing preparation, we also link to external data management sources for suppressions, allowing you to go from segment selection to printer.
All points of marketing permissions are linked to a customer record, so that a full record of permissions for compliance with GDPR is maintained and you understand the availability of permissioned data for marketing.
SCV
This is the boiler room of our platform and includes our many dashboards (gallery view below) and, at a granular level every customer record, which is live and accessible to you. We include all elements of Contacts and split between Customers and Enquirers; as well as having full details of the activity your users take on the website thanks to the Sweet Analytics Tracker.
The Marketing engine reports on all your marketing activities making comparison easy and allowing the comparison of CPAs by channel.
Attribution
Understanding the real effects and performance of your marketing is key to taking critical business decisions. Native marketing platforms always tell their own story, with a special tendency to overstate their actions over the others. Uniquely derived from our Sweet tracking data, we track all interactions by a customer before and after purchase and this allows us to provide an independent view on the interaction of marketing channels, even allowing you to see all of the individual touchpoints of any given customer prior to each conversion.
We are also therefore able to explain how the CPA differs by model and which channel is the most appropriate tailored to each business.
Growth Model Forecasting
Imagine being able to translate your financial aspirations and dreams into customer numbers and recruitment targets. This is made possible using our Growth Model forecasting module.
Insights & Actions
Our Insights and Actions functions with our all-powerful Audience Builder, allowing you to take direct action from within the platform, exporting segments to email platforms, Facebook, or even exporting customer or product details for analysis. Build complex flows to drive your personalisation and deliver a individual and tailored experience to every customer.
