Meet the Sweet Analytics Tracker — our proprietary technology.
We are trusted by the best in the world
Sweet tracker
Cross-device Tracking.
Understand the full customer journey by detecting customers on multiple devices. Join together all interactions with your brand against each customer profile, regardless of which devices they use to browse.
Sweet tracker
GDPR.
the Sweet Tracker has been built from the bottom up with privacy in mind and is fully GPPR-compliant. It introduces a “GDPR strict-mode” which prevents the tracker from sending any user data until cookie usage has been accepted, providing a flexible framework that puts the user first.
Sweet tracker
Personalised customer journey.
The tracker connects each individual interaction that users have with your website. It allows stitching together the full customer journey. Tools like Google Analytics don’t provide you with the raw data around each touchpoint in the customer journey. We advocate for full transparency, and provide you with each individual touchpoint so you can see for yourself how our attribution works.
Sweet tracker
Segmentation.
The Sweet tracker provides a high degree of data enrichment against each customer record. The data it collects allows you to target customers that were on your website this week, or target iOS users that have added an item to the basket without having purchased. The possibilities are endless.
Sweet tracker
Attribution.
The Sweet Tracker enables the linking of customers with browsing behaviour. This allows Sweet to analyse all the interactions users have had on your website prior to purchasing, as well as where they came from.
Get Started with Sweet Analytics
Set up takes a few minutes and a world of insights awaits. Book a demo or simply get started for free!
Learn about other platform key capabilities
Sweet Intelligence Layer
Manual crunching of data is a thing of the past. Sweet’s intelligence layer takes all your data and connects it together.
Learn moreBehaviour Analysis
Understand your users, what they are interested in, and what they do on your site. Use all of that information to target them at the perfect time to get them to convert.
Learn moreMarketing Reports
Quickly access your marketing data from all of our supported platforms no more than a click away.
Learn moreGrowth & Sales
Make granular plans on your customer acquisition and retention strategies early on, and to track your sales against your targets.
Learn more